<strong>Samsung Launches ‘House Of Sam,’ Hugo Boss Launches NFTs, MasterCard Launches Crypto Secure</strong>

Samsung Launches House of Sam

Samsung, the technology company, launched a metaverse called ‘House of Sam’ on Ddecentraland. House of Sam is free for customers who want to learn about Samsung products in an immersive experience. 

“Our customers will be able to interact with each other and participate in shows, courses, and exclusive events that we will offer for free in Decentraland, one of the most democratic and open spaces in the metaverse,” said Arthur Wong, marketing director of Samsung Latam.

Samsung’s goal is to reach the Generation Z customer segment, those born between 1997 and 2012. This demographic is the youngest generation of consumers who no longer establish boundaries between the physical and the virtual world. In July, the company launched another metaverse experience called Space Tycoon as part of the Roblox platform. In January, Samsung opened its store in Decentraland.

Hugo Boss Launches NFTs

Hugo Boss, the worldwide fashion brand, announced its collaboration with Imaginary Ones, a prominent Web 3.0 startup. The company takes a step ahead in its investigation of the metaverse with this collaboration. The brand is also doing a worldwide refresh in 2022 and will debut its first-ever NFT collection.

“Imaginary Ones is humbled and honored to partner with HUGO and to be the first Asia-born NFT project to collaborate with an international fashion brand. We share the HUGO’s values and commitment to contributing to an inclusive and equitable world,” said Clement Chia, Co-Founder of Imaginary Ones.

An exclusive HUGO x Imaginary Ones NFT collection of 1,001 3D animations dubbed 'Embrace Your Emotions' (EYE) will launch. The collection's goal is to inspire people to connect with their emotions. It will spread the idea that all feelings, pleasant and bad, are genuine and should be welcomed. It teaches that the ability to feel and express oneself may considerably enhance mental health and general well-being.

MasterCard Launches Crypto Secure

Mastercard, the global payments processing company, has launched Crypto Secure. It is a first-of-its-kind technological solution to increase the digital ecosystem's security and trust. Crypto Secure combines CipherTrace insights and technology with proprietary data to assist card issuers in remaining compliant with the complicated regulatory landscape of the digital assets sector. 

 “At Mastercard trust is our business, and with cryptocurrency more intertwined in our daily lives this is an exciting next step in our journey. Crypto Secure will also provide card issuers with a platform that allows them access to insights which will improve the safety of crypto purchases, increasing consumer confidence and creating the same trust they expect when paying with Mastercard,” Ajay Bhalla, President of Mastercard Cyber and Intelligence.